A Note From Our Home to Yours
Maybe, Today began in our little home in Singapore. Through the interaction with many dogs, each with different personalities, needs, and quirks. It became clear that no single gear fits all, but thoughtful design can make daily care easier and a lot more joyful.
Driven by the belief that caring for pets should feel uncomplicated yet still fun, Maybe, Today creates essentials that balance function with personality. Every product goes through multiple rounds of research and refinement before it reaches your hands.
Each piece is proudly used at home, tested on real walks, and real everyday moments.
Meet Our CEO
At the helm of Maybe, Today is Niku, our resident Shiba Inu .
In his early days, Niku built a reputation as an ambitious escapist, achieving two highly strategic breakout attempts before being promptly reacquired. Those adrenaline filled episodes sparked a turning point. Determined not to relive the panic, his loyal team of minions began developing thoughtfully designed essentials to keep their own little adventurer secure and to help fellow pawrents avoid the same predicament.
Since retiring from his escape career, Niku has transitioned fully into executive leadership. His daily responsibilities include overseeing operations from the comfort of the nearest soft surface, rotating between strategic naps, quality control strolls, and leveraging undeniable charm in exchange for treats.
Under his watchful eye and expressive side eye, Maybe, Today continues to champion products that balance style, functionality, and peace of mind.
Today, Made for the Now
Maybe, Today was born from a simple shift in mindset.
“Maybe tomorrow” is something people say too easily.
An adventure with the pup? Maybe tomorrow.
A spontaneous swim? Maybe tomorrow.
But life with dogs is happening now in the morning walks,
the meet and greets, and quiet moments at home.
Maybe, Today designed essentials that combine style and functionality,
elevating everyday routines for dogs and their humans, turning ordinary
moments into something worth embracing today.